How to Create Products Customers Love | 2017 Product Management Summit

Introduction

This Training is targeted at product managers and product owners, managers of product managers, and those playing the product role, especially the startup cofounder. We will share the latest techniques and best practices from Agile, Lean Startups, Customer Discovery, Product Discovery, Lean Analytics, User Experience Design, Lean UX, and Design Thinking.

Benefits

Communicate with Marty Cagan deeply

Analysis and recommendations for Products

Improve the team development and management

Design more Innovational Products

Instructor

Marty Cagan

President at Silicon Valley Product Group

Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty is the author of best-selling book “Inspired: How to Create Products Customers Love.”
Before eBay, Marty worked for Netscape Communications Corporation as vice-president, where he had the opportunity to participate in the birth of the Internet industry.
Martin worked directly with co-founder Marc Andreessen. Marty began his career at Hewlett-Packard Laboratories conducting research on software technology, and building several software products for other software developers.
During the course of the past 30 years, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, interaction design, usability engineering, technical writing, software testing, engineering management, and general management.

Audience

Product Manager

Product Director

CTO

CEO

Product VP

Product Operation

Chief Product Manager

Project Manager

Syllabus

Product organization overview: roles and responsibilities

Everything starts with the people on the team, and the roles and responsibilities. We clearly define the key roles and discuss who is responsible for what. We discuss all of the key roles of a modern technology product team. We also discuss the characteristics of a strong, dedicated product team.

Product vision: strategy and objectives

One of the key responsibilities of the product organization is deciding which of the many possible opportunities to pursue. This includes tools and techniques for evaluating opportunities, product planning and helping each product team understand how it contributes to the overall success of the company.

Product analytics: the power of data

Today’s teams use data to inspire product work, understand customer behavior, measure progress, prove whether ideas work, and inform decisions. This section discusses the critical concepts and techniques, including the use of product scorecards.

Product discovery: discovering successful products

The heart of the product team’s job is to discover products that are valuable, usable, feasible, and viable, and most importantly, have real evidence from the target customers that the product you are proposing will succeed in the market. We discuss the major ideation and testing techniques including the use of MVP Tests to converge on Product Market Fit. These include many forms of prototyping, user testing and A/B testing.

Product delivery: working with product development

Once the product team has defined the product, the product development organization works to build and deliver the product. In this section we describe how modern product organizations apply Agile methods to rapidly deliver scalable, quality software.

Product optimization: refining existing products

Once a product has launched, the product team enters a mode of rapid test and learn, making a series of incremental improvements, measuring the results and adjusting. We will talk about the major tools for product optimization including the use of analytics and multivariate testing.

Product culture: building a strong product organization

We conclude with a discussion of the importance of and characteristics of a strong product culture, followed by a discussion on how to go about implementing change in the organization.

Business Lunch

We prepare a wonderful businesslunch for every audiences and Marty Cagan, you could:

Communicate with other audiences in advance

Brainstorm with Marty Cagan

Enjoy the rich lunch we prepared

Venue

JW Marriott Hotel Shanghai Changfeng Park

Address: No.158 Daduhe Rd. Putuo District Shanghai （Map）

Transportation:

Metro: Line 2 Loushanguan Rd. Exit 2 Walking Distance 1.7km

Metro: Line 13 Daduhe Rd. Exit 1 Walking Distance 1.7km

Drive: 9.5 km(22 min) from Shanghai Railway Station

Drive: 56 km(58 min) from Shanghai Pudong International Airport

Drive: 12 km(28min) from Shanghai Hongqiao Railway Station

Tickets

Workshop Ticket

Advanced Training for 2 days

Deep discussion on product management

Essence of 10-year master experience

Business Buffet and Coffee Break

¥ 18000

Sold out

Summit Ticket

40 Speeches

Communicate with Experts Directly

Slides for All Lectures

Business Buffet and Coffee Break

¥ 6800

Sold out

Training

Invite Marty Cagan to your company and having a face-to-face teaching! Welcome to order our enterprise internal training. According to your enterprise demand, we will provide a customized training course and on-site teaching.

Training:

Tel：400-821-5876

Email：service@boolan.com

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