Product organization overview: roles and responsibilities
Everything starts with the people on the team, and the roles and responsibilities. We clearly define the key roles and discuss who is responsible for what. We discuss all of the key roles of a modern technology product team. We also discuss the characteristics of a strong, dedicated product team.
Product vision: strategy and objectives
One of the key responsibilities of the product organization is deciding which of the many possible opportunities to pursue. This includes tools and techniques for evaluating opportunities, product planning and helping each product team understand how it contributes to the overall success of the company.
Product analytics: the power of data
Today’s teams use data to inspire product work, understand customer behavior, measure progress, prove whether ideas work, and inform decisions. This section discusses the critical concepts and techniques, including the use of product scorecards.
Product discovery: discovering successful products
The heart of the product team’s job is to discover products that are valuable, usable, feasible, and viable, and most importantly, have real evidence from the target customers that the product you are proposing will succeed in the market. We discuss the major ideation and testing techniques including the use of MVP Tests to converge on Product Market Fit. These include many forms of prototyping, user testing and A/B testing.
Product delivery: working with product development
Once the product team has defined the product, the product development organization works to build and deliver the product. In this section we describe how modern product organizations apply Agile methods to rapidly deliver scalable, quality software.
Product optimization: refining existing products
Once a product has launched, the product team enters a mode of rapid test and learn, making a series of incremental improvements, measuring the results and adjusting. We will talk about the major tools for product optimization including the use of analytics and multivariate testing.
Product culture: building a strong product organization
We conclude with a discussion of the importance of and characteristics of a strong product culture, followed by a discussion on how to go about implementing change in the organization.